Coroflo: explainer films for the Coro breastfeeding monitor
Explainer films for Coroflo, showing new parents how to use Coro, a breastfeeding monitor that measures how much milk a baby takes during a feed.
- Client
- Coroflo, Dublin
- Product
- Coro breastfeeding monitor
- What we did
- Filming and editing
- Made for
- New parents, before they buy
01 · The client
Coroflo and the Coro monitor
Coroflo is an Irish company, based at DCU’s innovation hub in Glasnevin, Dublin. Its product, Coro, is the first device of its kind in the world: a nipple shield with sensors built into it. While the baby feeds, it measures milk flow, the volume of the feed and the temperature of the milk, and shows the figures on the mother’s phone.
Coro won a Red Dot award for innovation in 2025, was named in the Best of CES awards at CES 2026, and was included in TIME’s list of the Best Inventions of 2026.
Most parents have never used anything like Coro. Coroflo wanted a series of films that showed the product being used in a real family setting. Coro sits between a newborn and their mother during a feed, so parents need to trust it completely before they buy. The films show real mothers fitting it, feeding with it and reading the results on their phone.
02 · What we made
Explainer films, made with real parents and newborns
We filmed in Ireland with real parents and their newborn babies. Filming a newborn means working around feeds, sleep and whatever the baby decides to do next, so the shoot went at the baby’s pace.
The three films run from just over a minute to just under two, and two of them were also cut vertically for social.
Coro: Our StoryRunning time Film twoRunning time 
Film threeRunning time
03 · Where they are used
Where the films are used
After years of research and development, Coro went on sale in shops, pharmacies and online in summer 2026. The films were shot and edited in time for the launch, and they run on the Coroflo website and Coroflo’s social media channels.
